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What Our CAT Taught Me About Marketing!
by Cathy Bryant
Copyright 2003
http://www.homebizjunction.com
Toby is one of our two family pets (both cats). He is quite
astute, and he has learned one of the most basic tenets of
selling - stick with what works!
Many of Toby's days are spent perched on the top of my
monitor as I work here on my computer. As a matter of fact,
he's here right now as I write this article. Toby is a
very personable creature. He enjoys being in the company
of humans, and he knows just what buttons to push to get us
to do what HE wants us to do!
For example, two of his very favorite pastimes - which of
course involve human interaction - are playing the "bathtub
game" (don't ask - I still don't know all the rules!) and
hitching a ride all over the house in the laundry basket.
How does he manage to get otherwise perfectly sane,
intelligent adults to drop what they're doing when he
decides it's playtime? Well, I'm not really sure, but I
do know one thing - he learned the secrets by trial and
error. In other words, he has tested the waters and found
what works - and he uses only those tactics that produce
results!
We can all learn something from Toby. In order to really be
successful in our businesses, we need to learn what methods
we're using that work best and get the most response. The
only way to do that is to try different methods and analyze
the results. I'm not going to go into the mechanics of
coding ads to determine which are pulling better, the best
web design techniques, or other technical aspects of your
marketing efforts. That information is easily available.
What I want you to really learn from this is that you DO
have to test your methods, record the results, and STICK
WITH WHAT WORKS!
Toby does - and he is always successful!
.
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